Sweaty Betty

Email Designer role – Sept- Oct 2016
Creative email design
A good amount of creative freedom in designing the layout of the email.
Designing desktop and mobile version.
Working closely with the email manager and the copy writer.

Email template editing and building in HTML
Coding the emails in HTML, using templates and modifying them to adapt to the design.
Uploading the HTML in Responsys

Digital assets for social media and affiliate
Designing banners and resizing for campaigns and affiliate

Sweaty Betty is  is a British retailer specialising in women’s activewear
Sweatybetty.com

 

Email using images from Instagram. Creative freedom in the layout and the choice of images.
Desktop and mobile version.

email_sweatybetty_imac email_sweatybetty_iphone

Email presenting a categorie of clothing of the winter season. Creative freedom in the layout and the way the clothing is presented.

wonder_jacket_v5_re

Email with an editorial style to present the new collection. Creative freedom in the layout.

new-season_preview_v8

Email using images from Instagram. Creative freedom in the layout and the choice of images.

fashion_power_style_v15_re

Email for the sale. Using the Sale creative and the images from the summer collection. Creative freedom in the layout, the choice of images and products and the treatment of the images.

all_sale-50_off_email_v9_re

Two examples of the creative process and all the changes (copy and design) we went through until the final version.

sale_top_picks_evolution_400

knitwear_layering_evolution_400